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Microsoft to announce new Zune Features? |
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Wednesday, 18 April 2007 |
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 Christina Calio, Director of Music Marketing for Zune, is going to make an important speech at the Digital NARM on May 1st at 5pm. Digital NARM is a two-day event to be held as part of InSights & Sounds.07 in Chicago on May 1st and 2nd. What is even more important is that her speech's title says: "Attendees will hear exciting updates on developments in Microsoft's new innovative device."
Christina Calio is the Director of Music
Marketing for Zune, Microsoft’s new music and entertainment
project. She is responsible for driving label and music industry partner
relationships and the promotion of music for Zune. In addition, she
leads the team that identifies and programs compelling music on Zune
Marketplace, Zune.net, and in Zune advertising, marketing campaigns and
events. Her team is also committed to developing new artists through a
quarterly artist development program. Calio has been part of driving the
Microsoft music strategy since joining the company in 1999. Most
recently she was Director of Business Development for Entertainment and
Devices, with an emphasis on working with the major and independent
record labels. Prior to that, she was at MSN Music, during which time
she helped to sign more than 3,000 indie labels to MSN, equaling more
than 2 million tracks. Previously, Calio also served as Business
Development Manager for Windows Digital Media division, where she
managed relationships with major record labels and worked to combine
Windows technologies with digital music formats to develop a worldwide
media-rich marketplace. Calio’s music industry experience runs
deep, including more than a decade of first-hand marketing experience at
Geffen Records in Los Angeles. Could this be the rumored "Sports content?" Perhaps podcasts, games, or improved marketplace? I guess we'll find out on May 1st. Via ClicZune .
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