The new Zune commercial is out and it's a very interesting contrast to the competitor's loud, pop-culture alternative .  Zune has always been about music, art, and bringing people together.  This video shows that in just 30 seconds. 

Did your see the new slogan and end tag?  "You make it you" and zunejourney.net are interesting innovations from the Zune team!  Check it out!

[ZuneInsider]

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vote4pedro1090   | 76.185.37.xxx | 2007-11-02 09:10:56 pretty cool stuff. really lookin forward to the 13th! Reply | Quote 0   0

Guest User   | 68.161.172.xxx | 2007-11-02 18:19:38 omg..wats the name of that song? Reply | Quote 0   0

Guest User   | 208.253.125.xxx | 2007-11-02 19:45:59 What was with her touching the screen in the pool and cafe scenes? Switch out the zune and it could of very easily been a iPood Touch commercial. Reply | Quote 0   0

alvaro198d   | 76.174.136.xxx | 2007-11-02 19:56:52 Guest User wrote: omg..wats the name of that song? the song is "Lake Michigan" by Rogue Wave. Reply | Quote 0   0

Malone   | 76.106.210.xxx | 2007-11-02 23:08:37 yeah i thought it was weird that it looked like she was touching the screen, i think some people may get confused when they buy a zune and think "wtf touching the screen doesnt do anything!" other than that creative commercial. cant wait for my zune80! Reply | Quote 0   0

yensed   | 68.118.62.xxx | 2007-11-03 07:32:40 Microsoft tries way too hard. The ad was cool, But didn't tell me anything useful about the device itself. It didn't tell me anything about the storage Capacity's, Colors, Video playback - yet somehow it got me to think it might be Touchscreen. The least they could have done is have her holding the Zune through the whole thing.. The apple commercials may be louder and more "Hip", But at least they have a style to them which is unique to the product. Take the zune out and it could easily be a commercial for shampoo or debt reduction. Reply | Quote 0   0

Malone   | 76.106.210.xxx | 2007-11-03 17:45:37 after reviewing the commercial again, the reason why she is touching the screen in the beginning was to touch her other self's finger in the zune. my guess is that its suppose to represent "you amke it you" in some way. (im trying to get some use out my marketing class [smiley=tongue] ) Reply | Quote 0   0

Skiks   | Registered | 2007-11-03 20:47:46 yensed wrote: Micros oft tries way too hard. What are you talking about? The marketing agency is trying too hard, if that's even what they're doing.... yensed wrote: The ad was cool, But didn't tell me anything useful about the device itself. The most defining features of Zune is the ability to customize it to YOUR liking - unlike those factory pressed - everyone's the same competitor players...I think the ad highlighted exactly what was needed. yensed wrote: The least they could have done is have her holding the Zune through the whole thing.. The apple commercials may be louder and more "Hip", But at least they have a style to them which is unique to the product. Take the zune out and it could easily be a commercial for shampoo or debt reduction Suddenly you're a marketing genius? You should make a youtube video ad for the zune to show us what you mean, 'cause MS wouldn't do any of those things you mentioned in future ads... debt red... Reply | Quote 0   0

yensed   | 68.118.62.xxx | 2007-11-05 02:11:13 I still believe what I said. Reply | Quote 0   0

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