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Coming Soon: New Zune Ad Campaign, New Colors: Pink & Red |
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Thursday, 05 April 2007 |
The Zune launched with quite a buzz but tapered off rapidly. Not satisfied, Microsoft is readying their second wave of ads. "We have a second wave of marketing and
advertising coming out next month," says Jason Reindorp, Microsoft's
marketing director for Zune. "We had spiked over the holiday period but
naturally tapered out." You can expect to see new ads in May, focusing on the Zune's WiFi function, the large screen, and custom wallpapers. Microsoft didn't disclose the cost of the
campaign but says it will be enough to get the Zune noticed. "It is not
as much as the launch spend, but it is still a good sum," says Reindorp.
On May 1st, the Pink Zune will be launching, along with the Red Zune soon after. Could this be a temporary turning point for Microsoft?" People are responding so well to the colors," Reindorp said. "We're having a lot of fun playing and experimenting with them."
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