Urge.com to Close
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Written by ACE   
Tuesday, 21 August 2007

A little after a one year partnership between Microsoft and MTV, who teamed up to bring us Urge.com to Windows Media Player 11, the two are going their own separate ways.

urgeMTV is to announce in a press conference today that they will be merging with RealNetworks’ Rhapsody music service and closing Urge.com. 

Microsoft is going to continue to support Zune instead.Many contribute the breakup to Microsoft’s lessening support for PlayForSure, the old-school DRM, which was the basis of Urge’s digital downloads.  Microsoft  is now turning its attention to improvements in Zune with new models and features expected this holiday season.Could this mean Zune to be supported by Windows Media Player in the future?We all shall see…Cool
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Man Of Popsicle   | 75.53.44.xxx | 2007-08-21 19:21:28
If Windows Media Player supported Zune, it would save Microsoft some money... (not like they need it) but if it does then no one will buy their Zunes from stores, because they won't need any software... (everyone will buy their Zune off eBay! lol)
Booboo   | 66.169.160.xxx | 2007-08-21 20:05:40
MOP, what are you talking about? You can buy a Zune off ebay and make it work. The Zune software is available from zune.net.
Guest User   | 76.18.192.xxx | 2007-08-22 01:57:25
haha yeah what in god's name are you talking about? you can just download the software from the zune website. anywho this makes sense, I kind of guessed this would happen. MS needs to focus on one thing and glad they are putting all focus on Zune and dropping Urge
hallucinogen52   | 12.208.172.xxx | 2007-08-22 15:23:44
So what does this mean for the Zune Marketplace? Will MS have to make a new marketplace from scratch now? Will they be able to keep the ZM even though MTV is going to Real? I love the idea of having the ZM built into Windows Media Player 11 because that's my default player on my computer.
Steve Jobs   | 12.41.58.xxx | 2007-08-31 14:15:59
Does URGE.com have videos?
If so, are they formated for the zune screen or are they 4:3?
Are iTunes videos 4:3 aspect ratio?
Could you buy videos from iTunes and put them in the Zune?

Thank you.
Guest User   | 199.80.65.xxx | 2007-09-04 22:25:26


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Last Updated ( Tuesday, 21 August 2007 )
 
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