187,000. That's how many people pass through London's Heathrow Airport, the second largest airport in the world, per day. Now that's a lot of people. This means there is a huge advertising scope for a company if they want to deploy billboards, posters and whatnot, inside an airport, and they do. We've already seen Nokia and Microsoft team together and display ads all over the place, even re-branding a TV channel
, but this must be their biggest advertising adventure so far.
Taking up 6 huge screens in Heathrow Airport is the promotional video for the new Nokia Lumia 800. "The Amazing Everyday" being the catchphrase. I think this a great move for both sides as this will really spread the Windows Phone 7 word and show Nokia in a new light.