Zune Boards - View Single Post - Wal-Mart to test movie downloads(Zune)

Zuneologist · 12-02-2006, 06:46 AM

Wal-Mart to test movie downloads
Available to DVD buyers for portables, personal computers

BENTONVILLE, Ark. - Wal-Mart Stores Inc. is edging into selling video downloads by offering buyers of the "Superman Returns" DVD a chance to buy downloads of the same movie, beginning Wednesday.

The world's largest retailer said Tuesday that shoppers have the choice of paying $1.97 to download the movie to a portable device, such as Apple's iPod or Microsoft's Zune, or paying $2.97 to download it to a laptop or desktop computer.

For $3.97, customers can download the movie for both formats.

"This unique Superman Returns physical/digital DVD combination not only marks our first step into the video downloads market, but gives our customers the best of both worlds in movie entertainment," said Kevin Swint, Wal-Mart's divisional merchandise manager for digital media.

"They have the DVD as a collectible and for viewing on their home theaters, plus the freedom to download and watch the movie on multiple devices."

Each copy of "Superman Returns" will contain a sticker with a promotional code, directing the customer to Wal-Mart's Web site. There, the customer can buy and download the movie.

Wal-Mart said it will test other DVD bundles that contain the download option in the coming months.

msnbc.

12-02-2006, 06:46 AM	#1 (permalink)
Zuneologist Doctor of Zuneology Retired Staff Elite Zuner Join Date: Sep 2006 Location: Houston, Tx Posts: 2,200 Reputation: 76	Wal-Mart to test movie downloads(Zune) Wal-Mart to test movie downloads Available to DVD buyers for portables, personal computers BENTONVILLE, Ark. - Wal-Mart Stores Inc. is edging into selling video downloads by offering buyers of the "Superman Returns" DVD a chance to buy downloads of the same movie, beginning Wednesday. The world's largest retailer said Tuesday that shoppers have the choice of paying $1.97 to download the movie to a portable device, such as Apple's iPod or Microsoft's Zune, or paying $2.97 to download it to a laptop or desktop computer. For $3.97, customers can download the movie for both formats. "This unique Superman Returns physical/digital DVD combination not only marks our first step into the video downloads market, but gives our customers the best of both worlds in movie entertainment," said Kevin Swint, Wal-Mart's divisional merchandise manager for digital media. "They have the DVD as a collectible and for viewing on their home theaters, plus the freedom to download and watch the movie on multiple devices." Each copy of "Superman Returns" will contain a sticker with a promotional code, directing the customer to Wal-Mart's Web site. There, the customer can buy and download the movie. Wal-Mart said it will test other DVD bundles that contain the download option in the coming months. msnbc. __________________ Campeones 06/07!!!!