Playing around with this also. I was to play around with some of the Zune property Description.
To do this.
Click File, Open Zune.
The click Verison Info, Then I, then 1033
You can Change all the Letter, but DO NOT get rid of exe or it will no open. Next time you clic the zune icon. Once you change things for example I change the Company to whoa baby.
Click Complie Script
The Click File Save As the click Zune.
The go back to the Zune Folder thru my computer.
Click refresh then right click then select properties.
You should see ur changes on the version and general tab.
Good Luck yall