exactly. the system supported unicode from day one of Zune 30's release. All MS had to do was include any one of it's many sets of asian character font files before compiling and we would have asian characters on the zune. why microsoft never bothered i guess we'll never know. They did not have to recode anything now were there any hardware limitations (memory, BIOS, resolution, etc.) Most MP3 manufacturers use the excuse of screen resolution as a cop-out but MS never had that excuse. But i guess late is better than never.