This is exactly what I've been thinking the past couple days. Especially now, with all the recently added features that enhance the Zune Pass, the Zune Pass has never looked this interesting. Sure there's "alternatives" that may even be legal, but do they give me personalized content such as Channels, Picks, and MixView, based on my own listening habits? I think not, and I think the Zune Team went out of their way to give us Zune Pass owners a little more value to those $15 every month...