in case you would like to know microsoft's strategy here, it is simply, show everyone how little apples sand flinging hurts them. they dont even need to react because they know that the number of people who will buy apples is tiny, and the number that will switch over completely and not even own or operate a pc is even less.
the fact is if microsoft wanted to fight back they would start with exposing apples false benchmarks on nearly every setup they have released on the new os.
oh and the reason that even today apple can pit their computers against pc's is this: the variety of pc's is amazing, they can go anywhere from 2d graphic and spreadsheets to 3d graphics, antialiasing, and crossfires. all apple is ever had to do was show their latest model against something put together five years ago.
If apple were to have their computers run against a pc of equivalent cost, they would be beat down so fast you wouldnt have time to get in a laugh before the contest was over. pretty sad to be saying that the pc can only do spreadsheets when you have zero hold on the gaming market ehh.
for the real mac vs. pc commercials(and i mean honest, not just pc biased) go to
http://tv.truenuff.com/mac/