Steve Jobs is just ignorant of his competition. He thinks that he is the leader in everything that he does and that nothing will ever change that. He doesn't even need to watch the market. Personally I know 5 people with Zunes. All 5 of these Zunes replaced previous iPods and all 5 owners said that they'd never go back to an iPod now. It's a better device and if more people would give it a chance then Apple would find themselves in some serious trouble.
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